we have no ability to see the defects in our life that affect us, define us, bias us, stop us, tantalise us, erode us, delight us...

Saturday, March 17, 2007

theFamiliarityEffect


subjects tend to respond rapidly for the stimuli that they are familiar with. this idea constitutes the core of marketing industry. wishing the customers will have the tendency to buy the goods that they are familiar with corporations spent huge ratios of their revenues just to make sure that the appearance of their product has been showed millions and billions of times to potential buyers.

as a consumer, before making a purchase, please make sure that big portion of the price you pay for a product does not go just to fool you:)))

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